MAE.

Cor Unum asked us to create a new identity and promotion for their new location.

 

After doing the research, we came to the following conclusions: Cor Unum represents balance, cooperation and the person behind the product.

 

Of course the main ingredient being the casting clay. The most beautiful products, collaborations and materials are created from this.

 

We used the casting clay as a starting point. From this, a series of images that we combined with slogans became a campaign. To draw attention to the new location, we came up with a live performance. People completely covered in slate walked from the old location to their new location.